Case study · Data Vandals × Center for BrainHealth · 2026
Toxic Habits Quiz
A custom-built survey platform and real-time display for the Toxic Habits Quiz, created for the Center for BrainHealth at the Concordia Summit 2026.
- Concordia Annual Summit
- New York · September 21, 2026
02 · The display
The room, one dot at a time.
Every survey result lands on the display as a dot, contextualizing the data over the course of the event. The display screen cycles through all the questions to provide a nuanced version of how it feels today. The dots size themselves to the count, so the chart reads the same at 100 responses as at 2,500.
The brief
The Center for BrainHealth at The University of Texas at Dallas wanted the leaders at the Concordia Annual Summit to stop and ask one question: are my habits helping or hurting my brain?
We built it as an 8 × 15-foot portable display wall, a survey platform that collects and visualizes every answer in real time, and Dear Brain, an activation for the participants to write their brain a note. The booth was the centre piece of the Concordia Summit’s members’ lounge, and will travel to thought-leader events around the world over the next year.
- Client
- Center for BrainHealth – The University of Texas at Dallas
- Event
- Concordia Annual Summit, New York · September 21, 2026
- With
- FINN Partners
- Created by
- Data Vandals (Jen Ray and Jason Forrest)
01 · Toxic Habits quiz
Eleven questions, ninety seconds.
Scan the code on the booth and the quiz opens in your browser. Eight questions ask how often you fall into the habits that drain the brain: back-to-back meetings, multitasking, cruising on autopilot, your phone from the moment you wake up. Three more ask how you feel today.
Your answers add up to a charge level, from Running on empty to Fully charged, with what to do about it and your dot among everyone else’s. Every screen was designed and tested for phone, tablet and kiosk.
How it works:
04 · Activation
A note to your brain.
Your brain has been running without a break since before you were born. Visitors wrote it a note, promised to take better care of it, and stuck the promise to the wall.
At the Summit
More than 220 thought leaders, policy makers and innovators came by the booth.
“What would you want your brain to do better?”
- Made by
- Data Vandals — Jen Ray and Jason Forrest.
- For
- Center for BrainHealth – The University of Texas at Dallas.
- With thanks to
- FINN Partners, especially Richard Hatzfeld and Joe Desiderio, and Concordia.